Press Releases

Georg Baselitz, currently on view with his exhibitions “Naked Masters” in the Art History Museum and “100 Drawings” in the Albertina in Vienna, creates his eagle for the Artists‘ Collection of the Original Sacher-Torte. This year, once again, the proceeds from the sale of the cake in its famous wooden box will support young people on their life path.

Feminine, visually strong and international is the 14th edition of the Sacher Artists' Collection. The unique wooden box of the world's most famous cake was designed by the internationally renowned artist Sarah Morris. 100% of the proceeds from the sale of the Sacher Artists' Collection, which is limited to 1,000 pieces, will go to the BONsurprise association.

To kick off the first summer season, Badrutt's Palace Hotel presented a particularly enjoyable cooperation at Paradiso: Until September 12, 2022, their team will serve guests the world-famous Original Sacher-Torte and other homemade specialties from Hotel Sacher Vienna - from apple strudel to punch dessert.

Together with the French star perfumer Pauline Rochas, Sacher co-owner Alexandra Winkler has developed the signature scent that defines the Hotel Sacher. Just in time for World Fragrance Day, the exclusive "Magic of Scent" is now also available as a scented candle for home and as a gift.

Chef Pâtissière of Hotel Sacher Vienna was able to win season four of “Das große Backen – Die Profis” together with her team partner. Natalie Stebbing and Michael Klein fought their way to the top with their extraordinary creations and enchanted the jury of the TV show on SAT.1 with fantastic desserts.

Kera Till, one of the most popular international illustrators for fashion and lifestyle, has created a new design for the Original Sacher-Torte for Mother's Day. The special edition is strictly limited and only available for a short time in all Sacher establishments and worldwide on shop.sacher.com. At Sacher, there are also numerous other magical moments to gift and experience around Mother's Day.

Original Sacher-Torte is the ideal sweet accompaniment for Easter brunch or an Easter snack. Fans of the chocolatey temptation can choose from two special limited edition designs: Floral Elegance and Mr. Rabbit. The Sacher Family Package allows hotel guests to experience the springtime atmosphere of Vienna and Salzburg with some very special moments.

Celebrate the day of romance with Sacher – anywhere in the world! For a short time only, you can order Original Sacher-Torte in the limited Valentine's edition from the online store and have it sent anywhere in the world. Additionally, you can experience the magic of all things Valentine with our SacherLove Package plus a romantic dinner for two, either at one of our restaurants in Vienna or Salzburg, in one of our exclusive Sacher Séparée, or even in your own home.